For our 3 tasks we have to create a recognisable brand for the artist, to attract the target audience, and therefore help promote their music. This means there must be a coherent house style throughout the Music Video, Digipak Artwork, and Digipak Advertisement, through elements such as colour scheme, lighting, genre, clothing and font.
The featuring artist on our chosen track 'End Credits' is East London singer/rapper Plan B. His forthcoming album 'The Defamation of Strickland Banks' is currently receiving wide promotion, with posters, live television performances, and magazine articles helping create a buzz around him. One of the main promotional tools are music videos. Plan B's video for 'Stay Too Long' is currently being aired on music channels, while the single is receiving ample air time on radio stations.
His website features photographs and design features and his 'image' or style which can be seen throughout all the promotional tools. Below are some promotional photographs; they are all grainy, black and white film photographs, and suggest and old, soul singer appearance.
EDIT: 26th January - Plan B on NME site
The NME is a magazine which is likely to be read by our target audience, and so by publishing Plan B on their website, NME are publicising the artist further. The photograph included illustrates Plan B's new soul singer 'look' or image, which helps to promote the 'brand' of Plan B.
Plan B is also featured in this weeks NME magazine, and so I photographed a page from the interview to show the 'image' that is being promoted for Plan B.
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