Target Audience

Chase & Status, the DJs whose track we have chosen for our video, are from London and produce drum and bass, dubstep, grime and electronic music. This music scene is typically popular in urban environments, and fans of alternative music such as rock and punk are often also into drum and bass due to its extreme and controversial nature. We want to capture the energy Chase & Status create when performing live and make our video demand the audiences attention.

Plan B is also an urban artist who produces rap/hip hop music, but often features an acoustic guitar, attracting fans of rock and indie music. Plan B is influenced heavily by where he grew up - Forest Gate in east London. He has been surrounded by drugs, sex and violence and these themes come through in his honest and controversial lyrics. Similarly, we want to create a controversial video, as we want to shock and engage the audiences attention, and show them something different.

Our target audience is therefore going to be teen and young adult fans of urban, dance and rock music, who would be drawn to something unconventional and controversial. Our chosen track, and music similar to it, is often played in clubs and so our target audience will be quite young, perhaps 17-25. Female members of our target audience may be attracted to the artist, or our actor in the music video, which helps create an attachment to the artist and their music, and boost sales. Our target audience read publications such as music magazines, e-zines and newspapers, and so we need to look at these to find the conventions of music magazines.