Tuesday, 23 March 2010

Evaluation Question Four

How did you use media technologies in the construction and research, planning and evaluation stages?


We used Final Cut Express to edit our music video; below are some examples of the techniques we used.

The first two images show how we changed the 'Brightness and Contrast' levels to add vibrancy and enhance the dramatic shadows, adding to the impact and urban mise en scene of the video.

The above and below screen grabs show how we desaturated some footage to convey that they are memories/flashbacks, rather than things happening in the present. We realised needed to differentiate between the past and present in a more obvious way after recieving some early feedback, and we decided this was the most effective way of doing it.


The above image shows how we used Final Cut Express to create overlays. Overlays are made by placing two pieces of footage over eachother on separate timelines, and using the toggle button and bars to adjust the transparency of the two pieces of footage. Without this effect we would not have been able to create the reflective and regretful atmosphere we have achieved. By overlaying footage of the ex girlfriend with footage of the main actor venting his anger, we achieve exactly what we wanted with the overlays.
Cross dissolves, as well as looking aesthetically pleasing, match the slower pace of the music at the beginning. When the track kicks in, and the beat increases, we stopped using cross dissolves and used fast, choppy cuts and flashes of footage. Cross dissolves are placed between cuts by dragging and dropping the transition onto the timeline; the width/length of the cross dissolve can be adjusted to give different effects.

Programs we used..

Blogger - the blogging website used to post my coursework .

Adobe Photoshop - Photo editing program; we used this to create our Digipak album artwork, as it gives you lots of freedom and choice in editing. Layers can be created on Photoshop, so several different images, effects and text can be placed or removed from the image easily. Photoshop is also a professional standard piece of software, and so by using it, we give our products a professional look. Without Photoshop, we would have found it difficult to achieve such quality within our Digipak artwork.

Adobe InDesign - Desktop publishing program. We used this to create the Digipak magazine advertisement, as on this software you can ensure elements of the publication are straight, centered or positioned exactly by using the grid/guildlines. This adds to the professional look of our advertisement. We also used this software to show what our actual Digipak would look like laid out before it is folded to make the CD case.


Final Cut Express - Apple's professional editing software. We used this software to edit our entire music video. We found it very easy to learn to use, and made effective use of the transitions, techniques, and effects available. Without this software we may not have been able to achieve effects such as overlays as easily or to such a professional standard.


Cameras - To film we used a Canon Powershot G9

This captures film in High Definition and so was perfect for capturing the instense lighting and colours we wanted.

We also used a Canon EOS 450D to photograph the inside of the tunnel.

This professional DSLR camera ensured that our photographs were of a high standard for use in our Digipak artwork. Thinking ahead about things like this ensured that later on, when we came to create our Digipak, we had as set of quality images to use, and therefore we did not have to return to the location to take more photographs.

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