The feedback we received for the rough cut of our video was generally positive. The people we showed our video to - members of our target audience: male and female teens and young adult fans of urban, dance and rock music, - really enjoyed it, and mentioned in particular the lighting and shot composition added something special to our video.
Our teacher's criticism was that the pace of the video could be increased in some places; we have decided to add some quicker cuts to match the beat of the track. Also, she said the narrative is not obvious enough, and so we have decided to add some shots we didn't think we'd need; intimate moments between the ex-couple to use as flashbacks. Also, more close ups are needed to enhance audience connection with the artist, as this is convention of music videos.
We had also left a piece of footage at the end of the video which we forgot to remove during the editing process; this is why the video is 6.23 minutes rather than the 3.16 of the track.
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