We obtained some feedback from our peers, and at the same time target audience, by posting a link to our video on social networking site Facebook. I print screened the feedback we got, which is entirely positive! This made us very happy, as we've worked hard, and to receive such a reaction was great. 9/10 of the people who have commented on our video are between the ages of 17 and 26, our target audience
The overwhelming positive feedback makes us very happy! We worked extremely hard on this video and the ancillary tasks, and for everyone to have such a high opinion of it is really great. People really noticed the links we made between the 3 platforms, such as through mise en scene, lighting, colours and effects. We put a lot of thought and effort into the lighting, and composition of each shot, and so for people to notice and appreciate this means our efforts were worth the time. Initial feedback (which can be read here) suggested the editing was not matched to the pace of the song; our interviewees told us that 'tension is built by the editing' and that it matches the beat of the track - we have listen to the criticism and overcome the problem to achieve and even better outcome.
The people we interview all fell into our target audience, as they are all aged between 17 and 18; our target audience is 17-25. This means that we have achieved what we set out to do; members of our target audience that we asked loved our video, and commented on the urban 'look' of it. They also understood the narrative, which pleased us as initial feedback suggested the narrative was not clear. From our interviews, we can see we have successfully created credible media products, as members of our target audience said it looks 'professional'.
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